Job Description

Job Responsibilities

Preparation of campaign flows

Engage with BUs stakeholders to plan CDP flows for campaigns

Design and configure campaign flows for planned CVM actions on CDP

Manually design and configure of campaigns for BUs whose data isn’t incorporated into CDP

Campaign testing, management of communications and channel operations 

Design the test plan to ensure ability to get a statistically significant read for KPIs to support the test hypothesis

Work closely with the marketing and channel associates to ensure the test is designed and executed as needed

Utilize CVM and CDP best practices to program business rules for CVM campaigns

Perform quality assurance to ensure accuracy of CVM actions on CDP platform

Design and execute test runs (pilots) prior to CVM campaign launch

Communicate/coordinate internally with BUs’ teams to deliver CVM campaigns

Troubleshoot execution of campaign flows 

Coordinate execution of CVM campaigns across the channels

Required Knowledge, Skills, and Abilities

• ms office
• marketting

Education + Experience

• Qualification: MBA